In my post Creativity or Ideas Have Two Forms, I ask; "How do you manufacture ideas and concepts?" Well I found someone who is bold enough to answer and share the principles of his creative process. I'll be damned if I can recall where I found, James Wood Young (need to improve my del.icio.us habits), so I'm forced to introduce him somewhat out of context.
Suffice it to say he is an 1940's era "Ad Man".
Young wrote a text titled: "A Technique for Getting Ideas" and I'm going to share it with you, but first some encouragement, questions and affirmations,
Young's text is quirky and it took me sometime to relate to his voice, but he does an excellent job of delivering his 5 steps in a fun and unknowingly historic manner. I strongly encourage you to digest the whole thing by following the principle of his first step, disciplined gathering of specific material.
Young describes an individual approach to ideation.
As you review his methods ask yourself, "can we apply these principles in team or group environment?" Future posts will explore this further.
Young's text is affirming for me in many ways as he stresses the need to see relationships, constantly fill your mind and "submit ideas to the criticism of the judicious".
You can find a PDF of A Techique for Getting Ideas here.